In terms of service, on board product etc. I found Israir to be like an Egged bus for twelve hours. I took it from Tel Aviv's Ben Gurion to New York's JFK when I moved to the United States because it was the cheapest one way ticket. It was the longest flight to the United States I had ever had. The one nice thing was that the meal had a pita and hummus, but El Al's meals (the ones from New York, catered by Borenstein Caterers) recently have included pitot and hummus as well.