Originally Posted by
enmascarado
As interesting as the idea is, I do not think that this (individualized yield management) is the case. And there are several reasons for this:
1. The confidence levels would be too low. Most individual do not fly enough on a single airline to have significant statistics. And individual flying patterns can change very suddenly: change of jobs, locations, life circumstances...
2. It would be extremely expensive, and maybe provide only a marginal improvement over global statistics.
3. I just cannot imagine CO's IT being able to handle this!
Just my $0.02
You could certainly weight individual experience to mix it with global experience. The more an individual flies with CO, the more weight shifts towards the individual. General change of circumstances could be accounted for via changes in address by more than 50 miles or simply some change in flyership algorithm.
But as an improvement over global stats, you're probably right (and definitely right RE cost, unless they could convince the other carriers to license it and try to recover some of the costs).