A number of years ago Amex sent out "directed" invitations for *free* AX cards for the first year -- with something like double MR miles the first year and 1.5 miles the second. I called to ask what they were going to do for me, their loyal, existing, customer.

I quickly realized they were *not* going to give me my card free, but I was really much more interested in the miles. After a long and heated discussion with a supervisor they said that they wouldn't do double or 1.5x for 2 years they would just give me a lump sum. They offered me 15k miles.

I balked and the sup. was a little taken aback that someone wouldn't take tbem up on their (what they thought to be) more than generous offer. I suggested that they review my account and offer me a higher number (I'd charged 50k/year or so the previous few years). They put me on hold for a while and then offered me 75k, which I accepted. Several friends of mine made similar telephone calls with similar results.

I suggest that you call them up and politely suggest that some people are definitely *not* more equal than others and that you've been a loyal customer for xxx years and have charged so much stuff, etc. If I had a skymiles card I'd do the same!