I would rate GCCI a C.

Pros
- I stayed at a BW for about 25-30 days last year in a small town where they are one of the better hotels in town (heh, the town thought the opening of Walmart superstore and a KFC big news). It was perfectly acceptable and some nice people on staff.
- Customer service seems responsive, especially when points do not post or some other issues.
- Elite status is easy to achieve but don't get you much than some bonus points.

CON
- Customer service keeps more basic hours than other larger chains.
- Since each property is independently owned and operated, not very consistent and some look from the outside pretty borderline. I find it less consistent than Choice chain since some hotel do not include breakfast, soe do have different operating criteria, etc.
- The promotion can be pretty painful to redeem. Last years's free night voucher was a paper voucher can I had to get it reissues and had a lot of trouble using it. When I could use it, did not have it with me and when I had it with me, could not use it. But customer service was nice to do something with it.