Thanks for the explanation. The theory sounds pretty credible, but surely the advertisors aren't stupid and look at what is driving the sales behind magazines they advertise in? Browsing through past posts, it seems obvious that people are interested purely in the miles and not in the magazine. What happens to the magazine when it gets sent out to the subscriber? Many people have bought multiple subscriptions, and whilst they may have friends/families/libraries who can be benefactors I find it hard to believe that the majority of copies are actually eyeballed! If I was an advertiser I would be worried about the numbers and validity of the claimed readership. With the only interest in the mileage on offer, it seems that the magazine could only sustain a level of readership if there were sweet mileage offers around time of subscription renewal, and from the posts on this board next May time there's going to be a LOT of subscriptions up for renewal :-)

By the way, as I haven't read the magazine, I guess the magazine may have awesome content and each subscriber may be happy to renew their two dozen subscriptions each year :-D

Ooops - I'm sorry. Only my second post, and I can't believe how quickly it took me to veer off the topic of miles! hehe. here's hoping that there is another good promotion to get some cheap miles soon... one which I wont miss out on :-)