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Thread: What airline started the very first mileage-based frequent flyer program? (and when?)
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Old Sep 12, 2002 | 8:07 am
  #7  
zipual
 
Join Date: May 2000
Programs: Ozark Airlines--Lifetime Platinum, Braniff---Diamond, Eastern--Plutonium Motel 6--Guest of the Month
Posts: 853
I thought it was BA. In one of my MBA classes way back when, we read a Harvard case analysis of them when they were going to start it. I cannot recall if they started it before AA did, or if they just discussed it before AA.
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