I always get a free bottle of water....both when I was gold and now that I'm plat...
didn't know I could get a NYTimes?...?!?1??!!! I hate USAT - it's too stupid for me.
also, I agree with the others, always remind the front desk that you're gold / plat....at check-in I always ask, "do you have my plat number in the system"...that seems to do the trick most of the time.
but sometimes you just need to demand things, like this week in the Sheraton in new orleans, the check-in lady did not give me access to the club lounge, so I directly demanded it...and she was happy to provide it to me with an apology.