I use HEB brand extra virgin olive oil except for where using canola oil would be a more intuitive choice, so I too am not an oil snob and don't know/care what origin the olives are that made the oil.
I guess if I was going to use olive oil for something other than frying, then I might consider purchasing something more pricey/elegant, but it would probably amount to the smallest quantity I could get away with.
Best regards,
William R. Sanders
Online Guest Feedback Coordinator
Starwood Hotels & Resorts Worldwide
[email protected]