I'm a Chairmans Club member -- by invitation -- paying the requested annual fee for the privilege. It allows me to reserve a mid-sized car but drive out with the "car of my choice" (within reason) based on availability at the time of my arrival. I generally call the location the day before or the morning of my arrival to make a specific request (in my case, a Cadillac). Post #14 in this referenced recent thread will add to the topic at hand: http://www.flyertalk.com/forum/showthread.php?t=743237

To answer AustinFlyer's question -- "Has anyone ever been recognized officially by AVIS for dedicated return service?" -- Just about each time I return a car to an AVIS facility, in the US and Canada (but not always in Europe because AVIS in Europe are a different entity), the return rep recognizes the small "V" sticker that was placed on my windshield -- and immediately gets someone to drive me with my luggage in the same car back to the terminal departure doors.

By the way, when I show up for a rental, I am greeted usually by the manager with an offering of today's newspaper (local or WSJ), and if I wish, a cup of coffee. For outdoor facilities, the car is always waiting along side the AVIS shack. For inside locations, the car is usually in the first or second slot by the door from the AVIS counter. Do I sound "spoiled"? You bet your bippy.