FlyerTalk Forums - View Single Post - What does it mean to be "loyal" to an airline?
Old Sep 8, 2002 | 6:27 pm
  #4  
Mountain Trader
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25 Years on Site
 
Join Date: Feb 1999
Location: Denver CO
Posts: 3,686
I don't see how we can avoid a significant increase in leisure fares. The business climate just doesn't have room for travel costs that aren't really necessary, and after 9/11, many found that "necessary" stopped far short of what was thought before. Also, business travellers found that flying wasn't fun anymore-it wasn't easy and it was somewhat scary.

The idea of charging 4 or 5 times as much for essentially the same product based on time of purchase is a flawed pricing approach. People will learn how to not be goosed (eg back-to-back tickets, etc) and maybe worse, they will have no hesitation to goose back.

Since whacking the business traveler is no longer enough, I expect a year from now we'll see much fewer leisure bargains, and a real drive to cut all possible costs.
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