It does surprise me, sometimes, how luxury hotels present themselves to the world... Sometimes the pitch, the brochure, or the website works; it's slick/seductive/enticing. Sometimes, by contrast, it's clear that the copy-writer should never, ever have been introduced to a thesaurus.
As is the case for Amanyara. In all seriousness, can anyone make head or tail of the follwing...?
A tranquil breeze streaks cirrus across a cerulean sky above a warming beach that waits eternal, cradling pristine sand in its endless crescents as gentle laps of glassy blue rise back and forth in sweet caress. Amanyara sits blessed beside, taking nature’s timeless gifts within her island stride; resting open to the elements within her lines of eclectic tropical build she thanks her lucky stars, for nature has afforded her the greatest gift of all: an unspoilt location. It is here, beside Atlantic alabaster, on a sea of vivid turquoise, that Amanyara savours her exquisite pleasures.
(from
http://www.amanresorts.com/home.aspx?id=466)
Now I do love Aman dearly, but really and truly, this is just daft. It gives the reader a headache, rather than relaxing her/him into the thought that paying $1750/night has got to be worth it... I'd almost prefer 'it was a dark and stormy night'. (A 'pitch' I think works rather well, by contrast, is the website for One Aldwych;
http://www.onealdwych.com/.)
So what the most ridiculous (/cost-cutting/badly translated) self-presentation you've come from a luxury hotel? I'm sure you can top this...
(The 'serious' point here, I suppose, is one about managing the details, especially the often-forgotten ones - and how to present a real sense of exclusivity to potential guests without plunging into the depths of the thesaurus... Or going all Dubai on the poor reader, for that matter... lots of pictures of gold leaf, nonsense star ratings, and a general sense of sheikh, rattle and roll... Which'll never win my heart, for sure.)