Add-ons like fuel surcharges are just dishonest marketing. Fuel happens to be part of the product, not something extra.
Its like some countries where currency exchange houses charge both a differential between buying and selling rates AND a commission. Trying to compare rates when you have to compare two variables is extremely difficult for a consumer. I have been known to tell those operating currency exchange booths which double dip in that fashion that it is a dishonest practice. Fortunately, in the country where I now work, almost no exchange houses charge a commission.
I also like the more honest European hotel pricing. When you are quoted a price by a hotel in the United States, there will ALWAYS be add-ons. In Europe, the price you are quoted is the final price, with taxes and everything included.