I think $100 change fees will get the average person's attention, whether on standby or just on doing something that takes only a few clicks on a computer. Put the bug in their ear that not all airlines are doing that and consumers don't have to put up with it, and you'll get lots of new customers for the discounters.

The whole thinking of this is wrong. You don't restore profitability by introducing gouge-level fees that your toughest competition at the leisure-fare level isn't charging (or isn't charging nearly as much). That, and the FF changes (which, granted, are noticed by fewer but by those whose business counts for more), will just help run people off.