This is just another example of the major carriers' strategy of treating the new/infrequent (e.g. vacation-only) customer like a king with regard to pricing/services. At the same time they treat the frequent business flyer like dirt with illogical/exorbitant fare pricing and constant dilution and reduction of our benefits.
The world's two airlines that don't have this upside-down business model are also the most financially sound: Southwest and RyanAir.