<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by mjschill:
An alternative position....
In business school, they taught us a two step system to revive a dying company.
1) Stop the bleeding...save every expense you can.
2) Infuse blood....find every red cent you can get your hands on, and squeeze tight.
Thinking about this, I would suggest, their decision to remove points from low end yields makes perfect sense to me.</font>
The difference is that airlines deal with repeat customers. We don't buy just 1 ticket, we buy many tickets.
Try to squeeze a repeat customer for maximum profits once, and you'll find the next sale much harder to make.