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Old Aug 30, 2002 | 9:31 pm
  #53  
mjschill
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Join Date: Mar 2000
Location: Toronto, Ontario, Canada
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An alternative position....

In business school, they taught us a two step system to revive a dying company.

1) Stop the bleeding...save every expense you can.

2) Infuse blood....find every red cent you can get your hands on, and squeeze tight.

Thinking about this, I would suggest, their decision to remove points from low end yields makes perfect sense to me.

10% of their flyers are full fare...what does this represent, say 60%-70% of their revenue...the old 80-20 rule. This move will not affect these flyers.

About 50% of flyers don't collect frequent flyer points...again no change to them.

The 40% of you who do collect Dividen points and only pay $200 a ticket, are the ones (through no fault of your own) who are bleeding this company dead.

Say you pay $200 for a BUF-MCO ticket. I could argue the airline isn't making any contribution on this at all. However let's say they actually made 10% on a fare this low...$20. In return they're awarding you nearly 3,000 miles, or 1/8 of a free ticket. The variable cost of that...meaning the fuel cost to move your ... from point A-B when you do redeem a ticket, is worth at least that same $20..their contribution....making their $200 completly un-profitable

Frankly, if this 40% were to stop flyig US Air, I would suggest it represents maybe 10-15% of their revenue and maybe 20% of their expense, based on the Dividen mile redemption.

Additionally, if they cut out the most un-profitable 40% of their fliers, they'll also free up that much of their fleet as well, which can be re-leased or re-sold for more cash.

They just can't afford to give away free flights and perks for yields that are un-profitable to begin with.

In my eyes, it's a good move to go about saving the company.
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