I saw the ad in the paper today, and had a little quiet laugh inside. It's a far cry from the KLM Erosion thead we have going on here. I guess the marketing guys who came up with this have not seen the KLM Erosion thread.. in fact they must have never flown KL.
Too bad we don't have a copy of the actual print ad online, it's quite entertaining. At the bottom of the ad it says "The reliable airline".