Different all right and not in a good way.

Flight was full and had a (late addition?) basketball team onboard. They nabbed lots of aisle seats - naturally as cannot fit in a middle seat. My forward aisle preference (and preallocated seat) counted for nothing and I got reassigned to a rear middle seat (high 30s row number on 767) I did manage to change to an aisle seat, but not as far forward as I'd like. As the flight was full I had choice of that or the middle seat - nothing else available

CSM introduced herself and offered assistance, but then couldn't get me a newspaper (I'm sure we don't have enough), or help with my duty free order or a glass of water or anything else. What is the point of offering assistance if you don't intend to do anything? Meaningless words are worse than not saying anything as they raise false expectations.