Originally Posted by
senatorgirth
Great idea! Let's call the company Texas Air. We can name one airline "Eastern," which will be strongest in the eastern part of the U.S. and call the other half "Continental" which will be the international and western-focused carrier. And let's give it a common FF program...and bring in a guy named "Frank" to run the whole thing. It'll be great!
If UA and DL get together you might want to call it PanAmerican.
Seriously though, airlines mergers have many messy aspect (the integration of employee groups comes to mind.) That's why I thought to mention a common holding company. If this approach was taken the group could begin to realize the benefits of consolidation without the ills that have traditionally accompanied it.