Absolutely, but as stated above, they are inconsistent, or more to the point, they have numerous lower level hotels that can tend to ruin the perception of Choice. In this regard I would compare them to Trip Rewards - some very good hotels, especially the Wingates, but a lot of hotels I would never set foot in.
However, one I do like is Comfort Suites in Maimi. It is well designed, clean, the people working there are very friendly (which is hard to find at times in Miami). The manager always greets me when our paths cross.
There have been other hotels, Quality and Comfort, where the stay was okay, but nothing to write home about. Once you get below that level and to the Econo Lodge level, it is probably very rare to find a good hotel.
Also, from what I hear (never actually stayed in one) Choice has several good properties in Europe.