Originally Posted by
tom911
Maybe not. What do they charge AMEX for each admission? Maybe they're making more money with those that have never had an AC membership to begin with.
At the balance sheet maybe... but what about the loyalty of the customers that is sometimes connected with the AC membership ? Someone who is PLT for life might get pi**ed and switch to another airline easily (and there are enough high mileage people, not just here on the board) !