The Al Maha is very nice but not really seven star - as a property. The service is exceptional and IMHO far better than at the Burj. You get your own personal host and guide. They do keep a check on all your booked activity so if you do something silly like double book (like I did) they help you work out how to fit in the various options (like sending a car for you part way through one activity).

The property is not as as OTT as the Burj but the service is more personalised with you waiter, host and guide remember your name, details and preferences - very much like an African safari camp which it models itself on. Many staff are from South African safari camps.