I'll agree that in general the pricing has been pretty underwhelming - at least in Australia the prices that are advertised in the press or on the front pages of websites have to be the all in prices, as opposed to the price that first pops up on the search engines for any of the airlines. But still, the addition of extra charges for food, luggage, seating allocations, credit card surcharges and the like all but erode the gap with legacy carriers (especially some of the fares the likes of Royal Brunei, Malaysian Airlines and Thai Airways seem to offer over low season periods out of Australia).