What, no cockfights/dogfights in the back cabin? Admittedly rather low class (even for economy!), but this could qualify as live inflight ondemand entertainment!

Seriously, last time I flew KLM they were bragging on having successfully shipped some giraffes halfway across the world (from Africa to Thailand, if I remember correctly, complete with Schiphol transfer). I haven't heard of Continental moving anything equally exotic, but I haven't been keeping a close watch on all the inflight magazines.