As posted over in the same thread on Newstand, pricing an upcoming international trip via their "special, Platinum, for fee, have to register" fare was $2,156 higher than what freebie Kayak gave me.

With the automation of today's reservation systems, I can't imagine what "Below market airfares created in real time just for you" are.

On some domestic flights I checked, the fares are the same as found everywhere else with the exception of the "Platinum Rebate". I suppose flying enough, and assuming the rebates are real, you could save some money.