Originally Posted by
r281
Now Silverjet has spent nearly £100,000 hiring the same ad agency, Saatchi, together with Hudson to reform after 18 years to film a remake. Hudson said the idea appealed to him as a "David v Goliath" project. The crew spent seven weeks remaking the film in LA and at Lake Powell, bordering Arizona and Utah.
The ad first shows at 1.55pm this Saturday during the England/Australia Rugby World Cup Quarter Finals and will then run globally.
£100k is not a lot if you're planning to shoot an ad at different locations and with aerial shots. Never mind an ad campaign designed by Saatchi.
I wonder just how much Silverjet is spending on buying TV spots for this campaign? Is this an example of a company making an ad where the intended effect is actually to generate a lot of press (ie free publicity) and the ad itself will not be widely shown?
If Silverjet is confident in its offer, it does not need to imitate BA's advertising, which I personally think is a little tacky and not good for its brand, which is supposed to be a premium brand. Leave the cheap shots to the LCCs and VS.