It is said that imitation is the highest form of flattery but this example is a p*ss poor copy of the original.
"I think it is the most iconic airline advert ever - I think BA used to produce fantastic adverts. But I also wanted to show us as something more personal, more different to BA and the traditional carriers. I think this gets the message across of being a private airline service, rather than one for the masses."
That message is clearly conveyed by the half dozen or so amateur drama artists fannying about in the desert.