'Why Does BA Suck So Badly?'
Does it? After 20+ years of BA flights, I can honestly say I've enjoyed the great majority of them, esp those in J.

I am sorry to hear your bag has gone astray. It is extremely frustrating when it happens, and can be a disheartening experience to have to chase your possessions when you've given them to an airline in good faith. I hope you are reunited with your luggage sooner rather than later.