I still think they are wrong about E+ though.
Why? They know its a good product for elites. It does add another entire class of service, which means more yield management fr that, and upgrading pax from E to E+, a whole new set of expectations for elites who will be pissed if they get stuck in E- on a last minute ticket, or whatever. when they fill a plane they have to sacrifice those seats to non-elites for free..
WRT reward travel, they hinted at increases going forward, I suspect that they will increase at least the DG10B/FS10B to 120k (TLV), and the BF to DEL/BOM to 120k. Perhaps the sleazypass will go up to 280...