Originally Posted by
FCYTravis
The black art of determining exactly how many seats a given flight can be oversold by is called "Yield Management" or "Revenue Management."
Not to split hairs, but I think the art of determining how
many seats to oversell would be considered "Inventory Management" (i.e. trying to utilize all of your 'inventory' at departure). "Revenue Management" is about maximizing the total revenue generated for a flight and "Yield Management" would be about generating the most profit per seat and/or flight (which may vary from revenue management").
Confused yet?