was at recent LAX launch event in LAX and spoke to some of MaxJet senior management including CEO.

- they need loads in the 70s% to break even.
- they have reduced advertising cause they are finding word-of-mouth works well for them
- they are surprised by high 'return-to-UK' loads - they were expecting / hoping for high loads ex STN due to marketing spent in UK but spent less in US. however, loads still pretty decent.
- they are introducing an extra plane around this time (the launch was 30th August and they said end of September) to initially be on 'stand-by' for issues with existing fleet (though i suspect they'll eventually use it to increase number of flights to certain locations as cant imagine them being able to afford 'luxury' of spare plane sitting around)