Originally Posted by
ComputerCommuter
Is it all about marketing. I have friends who do Trans-atlantic weekly and sadly (for Maxjet) they have ceased being a talking point. SilverJet is the name mentioned now.
Looking through their financial statements I noticed there spending on marketing decreased from 6million to 3 million, that certainly doesn't help things, but their load factors do look pretty good. So like somebody else said, it seems to me that the cost of the planes and interest and other overhead items is what is really dragging their income down. However, their cash from operating activities is a negative 30 million, it'll get better with time but that can't be sustained for long otherwise they'll have to keep on borrowing or raising equity.