Boarding customers is a dreaded duty for any gate agent. I only board aisle chair customers before anyone else or those in wheelchairs that need alot more time. Once they are boarded I'll start making my "this is how we board" announcement causing the mad dash for the open jetway door. It is amazing to watch grown businessmen force their way into the elite line, some knocking over babies in their strollers, just to board their luggage first. Believe me, it is a challenge to be the boarding agent.
Wheelchair pushers are employeed by an outside vendor at SFO. CO does pay them for their services however. Althought we are notified by paperwork and by the captain (who calls in 30 minutes prior to landing) we are at the mercy of the outside vendor as to when they arrive at the aircraft door, as they can and have run out of chairs due to servicing other airlines.