Hmmm... I called them today and got not what I'd call pushback, but not a definitive offer to refund the difference on the two phones I purchased. At the end of the call, it appeared that she was reading a prepared statement regarding the iPhone refund and how they couldn't guarantee a "price match" but that the claim would be reviewed, would likely take two weeks, that they might NEED the iPhone (

) and I would receive a response by email. They, of course, stressed that Apple was offering $100 store credit and in certain circumstances refunds. And given all that information, would I still like to file a claim? Funny guys, these American Express people.
But I guess if I was Amex, I'd be trying my best to dissuade people as well given the substantial costs they must be incurring due to the high likelihood of many iPhone users purchasing their phones with Amex cards. I had to wait 20 minutes just to get to someone.
EDIT: I also have to fill out this claim form, attach my receipts, print out the relevant statement, and mail it back. This is a little frustrating.