Originally Posted by
adrianjc32
I can see the point that you are making and I rather think that the ad would have been better aired in a few months once CR have sorted the last of the claims from the major outage that resulted in so many bags being mishandled.
I think that stepping back and away from the emotion, BA handle in the region of 80,000 to 100,000 pax a day world wide and during the T4 problems 20,000 bags were lost. Even allowing for other usual issues that still leaves thousands and thousands of customers who did not share a negative experience and many thousands more who did not fly at all over that period. I suppose that the marketing people decided that there are enough people with a positive impression of the BA brand that the ad was okay to run.
I had wondered myself whether it was too soon to run a brand based campaign but one factor to bear in mind is that the planning for a campaign takes time so this would have been planned to start now some time ago. When ad spots have been booked, pulling a campaign at the last minute can be very expensive.
Also, I trust there will be an epic after T5 has bedded in, with countless worldwide locations and finishing with an aerial shot of people standing in the shape of a British Airways speedmarque!