Strong? I'd have to say no. It has an unusual odd flavor, almost naturally sweet. I think the major flavor component is not coffee, but something from a chemical factory in New Jersey.

So, why do I crave it? It's either addiction to the chemicals or nostalgia for a different time. When I drink a cup, I'm 15 years old again, living in New England, eating a dozen donuts and still weighing 120 pounds the following morning. I'm sitting with friends in a booth. We've been smoking wacky tobacky in a parked boxcar on the tracks by the old high school and we're buzzed. We're debating how best to get out of Viet Nam, arguing over whether the Beatles or Doors will be around the longest and annoying the hell out of everyone else in the place except the 16 year old server who comes by to refill our cups every 15 minutes or so. So, I guess it''s kind of a time machine. I have no idea why anyone else drinks the stuff. It's nasty.