<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Kidz:
So here goes my idea: considering the fact that JetBlue is a lowfare airline, their bussiness plan does not involve getting more money out of bussiness travelers than out of leisure travellers, and the difference between highest payed fare to lowest on any one of their flights is not all that much then I would set up a FF program that rewards travellers based on the amount of revenue the traveller produced for JetBlue and that would be the money they payed for their fare (before taxes of course bec. that dosen't go to the airline)
I think all travellers would appreciate such a program give the airline revenue get free tickets.</font>
That's the way National runs their program.