If I had a very successful airline startup and could design a frequent flyer program from scratch it would not resemble what jetBlue has put together here. They seemed to have plucked certain attributes from Southwest, some from the majors, some from the air and some from right out of their bunghole. A few interesting ones:

- points expire after one year
- no stopovers
- non transferrable
- restricted availability
- credit vs. miles system
- paperless

I'm just commenting here because I haven't been anywhere near jetBlue. But it seems they had a grand opportunity here, most likely squandered.