Join Date: May 2002
Location: Pittsburgh
Programs: MR LT Titanium, AA LT PLT, UA SLV, Avis PreferredPlus, HH Gold, Hertz PC, National Executive, etc.
Posts: 31,677
I'd say that AA, UA, Delta, and Southwest are well ahead of the other in terms of brand awareness. In unaided recall - "name a US-based airline" - I suspect they would be well ahead of the others. CO and NW at a second tier. US below that, and the other LCC's at the bottom.