<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by SarahWest:
It seems that reaching the top elite level is just a cue for some folks to take their loyalty elsewhere. Frequent flyer schemes are supposed to promote loyalty. What do you think? Should the airlines change the way they reward frequent flyers?</font>
I think Shareholder explored this question. Because there aren't many incremental benefits once you hit that top-level, some people may choose to spread out their remaining travel to other carriers to have flexibility and gain additional benefits.