FHR program rates, even when taking into account the perks offered, are not always cheaper. I always check the hotel directly (on website and by calling hotel) to get more info on any special offers. I am also consistently dissapointed with the Amex Plat "travel counselors" who have often made errors in my reservations that I only discover upon check-in. They often know nothing more about a property than what they read on a compter screen. Nevertheless, Amex Plat card is well worth the money considering all the benefits you ultimately receive.