This is fairly common for all airline accidents where there is enough wreckage to show the logo and/or tailfins, etc. This has been done as far back as I recall.

And as far as I'm concerned it's OK. Not all accidents are the blame of the airline, any more than you don't want your name in the news paper regarding a bad pileup on the highway when someone rearended you. With today's media the blamestorming will be at work soon enough and also after the actual cause has been written up by the authorities involved.

-A