Originally Posted by Fusion

There are two types of "rude" customers: Difficult people, and people experiencing difficulty. While someone determined to be difficult maybe unaffected by spectacular service - there are truly very few of these people. I'd guess it's less than 0.5% of customers in any given industry.

Most unhappy or "rude" customers are those who have experienced great pain and inconvenience. These customers can be EASILY turned around by even good customer service and can be converted to lifetime loyal customers with spectacular service. Fix their problem and exceed their expectations and it is amazing the effect you have on your customers.