That's an excellent question, I notice the sample fares are only "from USA" and "from UK".
I'll also ask Laura for a clarification: the NYC-LON sample fare is listed as $5650/$9205/$9200 (Spotana/Internet/Airline).
I assume the $9200 fares are for First Class. Is the Spotana also? IOW, you're not comparing (say) frontmost cabin on BA with front cabin on Virgin?
Also, do we earn FF miles on whatever airline ends up carrying us? And do we know the airline before we commit, or is it a surprise (like Priceline)? I could live with the latter as long as I could add my AC or AA or NW or whatever number to the itinerary once I knew.
Thanks!
=aw