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Old Feb 3, 2000 | 3:55 pm
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United comments on this outside of the press release:
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United Airline's Atkinson on Airplane Seating Changes: Comment
By Mary Schlangenstein

Chicago, Feb. 3 (Bloomberg) -- United Airlines Inc.'s Graham Atkinson, senior vice president for marketing, discusses United's creation last August of an Economy Plus seating area on its planes. Atkinson spoke after AMR Corp.'s American Airlines said it will pull 7,200 seats from the coach cabin of its planes to give passengers more leg room. United's program adds leg room to business travelers in a specific seating area. United, a unit of UAL Corp., is the world's largest airline.

``We've obviously been tracking customer satisfaction ratings. Those ratings have spiked dramatically for customers traveling in Economy Plus. That and anecdotal evidence suggests we're increasing loyalty and exceeding satisfaction levels.''

``They (American) are approaching the issue in a different way. We are a little surprised in the way they have gone about it, and we're interested to see what their top customers say, because they are getting very little out of this.''

``I think we're moving into an era, both domestically in the U.S. and as you look internationally of genuine product wars in which the life cycle of any particular seat configuration or arrangement or, indeed, seat design is getting shorter over time. I think you'll see further reactions from our competitors in the American marketplace.''
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