As I am a bit curious, I sent them an Email, and they just answered. As the opening date is in 2008, the apparently didn't want to tell me too much about it. They just wrote (very nice lettre btw) that it would be a real selection of the most exclusive hotels, a kind of label and that we would know more about it in november. They told me they would send a personnal e mail to inform me... I hope I'll receive something by the end of the year and I'll come back to you if I have more information...