Accordning to the article SAS's CEO says someting in the line with "The food on board is very important for our customers. I've gotten response for my views within SAS for my concern about the food on board".

He's right of course, but it would be good if SAS's CEO would realise that SAS and its airlines within the SAS group, are more or less the only airlines in Europe, apart from LCC, that doesn't serve free food in Economy class... If he would realise that the absence of food also is important to, let say 75% of their customers - namely those who fly P-class - I believe that SAS would have a bit more passengers and defenitely a lot more of satisfied passengers.