This is an oft-repeated statement and it is true for many, even most, passengers. But the fact that some of the leading airlines of the world are now rolling out economy deluxe--or expanding their current deluxe economy product--suggests that there are more than a few people who will pay a bit more (not exponentially more for J) for a better economy class product. Too bad CO is a second-rate airline and shows no sign of meeting this demand. They're leaving money on the table.

The 787 may be good for the airlines' bottom line, but as I have been saying for quite some time, from the passenger's perspective they'd be more comfortable in an A340/330 or 767. Boeing should have built the 787 about 6-9 inches narrower to prevent airlines like CO from cramming in another seat.