UNITED AIRLINES PRESS RELEASE
For Immediate Release
CHICAGO, Nov. 17, 1999 -- United Airlines' award winning frequent flyer program, Mileage PlusŪ, and one of the world's most celebrated luxury hotel companies, Regent International Hotels, are offering a 25,000 mile bonus exclusively to Mileage Plus members. This frequent flyer bonus -- the richest any hotel company has ever offered -- gives members enough miles to redeem a free Saver Award ticket for Economy travel anywhere in the 48 United States. To qualify for the mileage bonus, registered members need ten eligible stays with Regent between now and December 30, 2000.
"As a brand encompassing some of the world's most awarded hotels, Regent provides its guests with outstanding service in some of the most spectacular settings imaginable," said Patricia Mash, president - Mileage Plus Marketing, Inc. "Now one of the most rewarding travel experiences anywhere is paired up with one of the most compelling and exclusive rewards members of any frequent flyer program have received. United Mileage Plus is proud and pleased to be the first and only program to offer such a unique and lucrative mileage bonus to its most valued flyers."
"Regent is delighted for the opportunity to deepen our association with United Airlines whose reputation for excellent service is well known among Regent guests," said Paulette Good, vice president of sales & marketing for Regent International Hotels. "This is a wonderful benefit to Regent guests, and we're pleased to be able to offer it in conjunction with the United Mileage Plus program," Good added.
Many of United's frequent fliers will recognize participating Regent International hotels as some of the finest accommodations in the world. These include hotels in Hong Kong, Singapore, Bangkok, Chiang Mai, Jakarta, Kuala Lumpur, Sydney, Taipei, Las Vegas, Los Angeles, and - opening in December 1999 -- New York. To be eligible for the mileage bonus, members must register by calling 1-800-545-4000 and must stay a minimum of 3 consecutive nights per stay at corporate rates.
Regent International Hotels has embarked on an aggressive expansion program under the stewardship of Carlson Hospitality Worldwide which owns the rights to develop The Regent brand. The Regents of Beverly Hills, Bangkok, Chiang Mai, Hong Kong and Sydney are managed by Four Seasons Hotels and Resorts of Toronto, Canada. Seven Circle Resorts, Inc., of Las Vegas operates The Regent Grand Spa and The Regent Grand Palms under license agreements from Regent International Hotels. The Regent Wall Street, scheduled to open at the end of the year, will be managed by Regent International Hotels. Information on the company and all Regent properties can be accessed through the web site at
www.regenthotels.com.
As the largest air carrier in the world and the largest majority employee-owned company, United Airlines offers 2,416 flights a day to 135 destinations in 27 countries and two U.S. territories. Mileage Plus, with more than 37 million enrolled members, has been named the best frequent flyer program by Business Traveler International magazine in 1996, 1997 and 1998. In addition, Mileage Plus was recognized by Conde Nast Traveler magazine for frequent flyer privileges in 1998. Program guidelines are available to customers on United's web site,
www.ual.com.