If you don't care about a nicer car (convertible, cadillac, what have you) then status isn't nearly as important.

But as a CHM I also get a ride back to the airport in the vehicle (so I don't have to transfer luggage to the bus), I get charged the prevailing price for gas - and sometimes less - so I don't have to spend time filling up the tank (and this isn't the 'gas option' .. this is the prevailing price for however much I need). They'll deliver a car to me. If something goes wrong with a car, they'll travel as far as necessary to swap me into a new one. I've even been faced with a location that wasn't open when I arrived, and a quick phone call had the regional manager handling it within minutes.

So, yes, status does matter to me with Avis.

And I, too, get the Corporate Awards free rental day every 15 in addition to the iTunes and my 1000 Virgin miles per rental. Alas, as a CHM I don't get the AvisFirst free rentals.